Since 1993, Gearhead has been catering to “rockers, rebels and weirdos” via their record label, clothing and accessories lines and even a magazine, and their annual Gearfest is a celebration of hot rods and rock ‘n’ roll. Beginning at 3 p.m. at the Red Lion Midtown (1319 30th St., Sacramento), Gearfest will get underway as a car show, featuring pre-1973 hot rods, customs and muscle cars. Spectators of all ages may attend this part of the festival for free, and prizes will be awarded for Best Hot Rod and Best Traditional (as judged by The Swanx Car Club), as well as Most Weird, which will be crowned by the folks at Gearhead. After checking out some sick rides, those of you who are 21-and-over can swing down to the nearby Blue Lamp for a stacked lineup loaded with enough rockabilly, punk and garage rock to keep your adrenaline pumping. Performers include Deadbolt, The Woolly Bandits, The Mansfields, Red Planet and Control Freaks. Also, one lucky lady will be crowned this year’s Ms. Gearhead. Look, there will be a lot to see, hear and do, so plan on a full day of high-octane fun and excitement, all for just $10 in advance. Purchase tickets, register your car or throw your hat into the ring for Ms. Gearhead (this year’s theme is Rosie the Riveter) at Gearheadhq.com/gearfest. You can also learn more about the Gearhead brand, based right here in Sacramento, at Facebook.com/gearhead.brand. Proceeds from this year’s car show will go to benefit Friends of the River.
**This write-up first appeared in print on page 10 of issue #249 (Sept. 25 – Oct. 9, 2017)**