The foothills of Northern California are a breeding ground for creative talent. Reggae/hip-hop/dancehall artist J Ras is just one of a seemingly endless list of people churning out quality tunes from towns like Grass Valley, Auburn, Nevada City, etc. J Ras’ newest full-length album Find My Way just dropped last week and quickly started building some major hype online, making it all the way to the No. 1 spot of the “100 best selling reggae songs” chart on iTunes on Nov. 12, 2014, ahead of headlining reggae acts like Common Kings, The Movement and Iration. “Feeling so blessed and grateful for all of the support and feedback from this album,” J Ras wrote on his Facebook page (Facebook.com/JRasMusic) upon announcing the big news with a screen capture of the website Musicianwages.com, which tracks up-to-date sales on the albums released each week.

J Ras’ recent success comes as no surprise, as he spent the entire summer performing on Warped Tour, grinding hard and self-promoting every single day all across the country. J Ras is living proof of the old “hard work pays off” saying.

“It was seriously crazy but so much fun,” J Ras told Submerge of his time on Warped. “I think of it like boot camp for musicians. If you can make it through Warped Tour, you’re ready for any other tour!”

Find My Way is 10 tracks and features guest appearances from Scarub of the Living Legends hip-hop collective, Jamaican reggae artist Prezident Brown and a few others. It’s out now on iTunes and Spotify. You can see J Ras live in Tahoe City on Nov. 28, 2014 at Hacienda Del Lago (760 North Lake Boulevard No. 30) and his next Sacramento show is Dec. 26, 2014, at Capitol Garage (1500 K Street). Visit Jrasmusic.com for more information and to sample some tunes.

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: jonathan@submergemag.com

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