It is hard to believe it’s been nearly 20 years since rapper Gift of Gab and DJ/producer Chief Xcel formed Blackalicious within the walls of Kennedy High School and later went on to form Soulsides Records after meeting DJ Shadow at Davis’ KDVS. That was 1992. Times have changed, but one ideal remains true: testing Gift of Gab on the mic will put MCs in trouble.

Soon the prolific wordsmith will be over the hill, and 2012 will be Blackalicious’s 20th year in hip-hop. “Hip-hop has grown up. Most of the dopest rappers on the planet, in my opinion, are over 30. If you never stop loving what you do and doing it with a passion, you can’t outgrow it. Unless you get caught into that box.”

Next week the self-proclaimed El Gifto Magnifico will release his second solo record away from Chief Xcel, entitled Escape 2 Mars. Furthermore, Gab says he has already finished his next album.

“I feel like I haven’t done half of the music I’m going to do yet,” he said. “It’s all about busting myths. Twenty years ago, you’d probably think you can’t rap at the age of 30. This is something you do when you’re a teenager.”

An important transition in Gab’s career is staying out of the dreaded box, but he seems content with his situation. He has been on both sides of the fence and has truly discovered which side has the greener grass. Although MCA folded beneath Blackalicious’ only major label record, he remains grounded in independent music. Gab started his own distribution company three years ago called Giftstribution releasing two mixtapes and a Mighty Underdogs EP. “Sometimes a big machine like that is needed to get to those outlets that may be more political based than culturally or artistically based,” he said.

Free to create, Gab is releasing Escape 2 Mars this week through Giftstribution. The title and Mayan calendar apocalypse artwork might be cause for alarm that Gift of Gab is buying into the end of the world theories. The imagery is not meant to be a direct translation, though, and he’s not suggesting he’s got reservations booked on the first alien spacecraft out of here come 2012. “I’m not promoting 2012 in any way,” he began, but then backtracked, “Well, I am subtly, but to say I believe in it would be going too far. It’s just interesting information.”

Intriguing information is the motivation behind the songwriting for Gift of Gab’s record. Gab weighs in as an environmentalist with songs like the title track and “Electric Waterfalls.” The escape to Mars for Gab is less of a prophecy and more of a result should we not take care of what’s left. “I’ve seen a couple movies and read some information, so it was something that was in my mind at the time I wrote some particular songs,” Gab explains.

Production is primarily handled by DNAE Beats with fellow Bay Area producer and Headnodic behind the boards for a few beats as well. DNAE Beats is heavily influenced by electronic music, giving his laser synth beats a futuristic bounce. Gift of Gab hooking up with DNAE Beats for his electronic style is all part of Gab’s predilection for forward thinking. As we speak on the phone, he relates on several occasions that with each record he has the responsibility to “lyrically explore new styles.” With such province comes a necessity to challenge his sonic surroundings in order to escape convention.

Prior to going into the studio to work on Escape 2 Mars, Gift of Gab, performing as Blackalicious, did several shows with San Francisco dance DJs Bassnectar. For Gab, these shows were an eye opening experience that took him back to his younger days as a shorty on the hip-hop scene. “In a lot of ways this is the new hip-hop, because it’s so underground,” he said regarding his experience with Bass Nectar. “It’s still kind of pure and hasn’t been commercialized. The energy of the crowd is that of a hip-hop crowd… on a little more ecstasy though.”

As we chatted on the phone, Gab asked for my honest opinion of his album, assuring me he would be cheating himself to not hear me out. It was a rare moment, as we discussed the lack of introspective songs on the record, an element I have always respected, and his necessity to challenge preconception. “I’m aware that people listen to me for those songs on personal growth and look to me for that,” he said. “But if I set down [to write] and thought, ‘I have to write songs like these because this is what people expect me to do,’ I can’t be free.”

In preparing for the interview, I had my reservations about Escape 2 Mars. It took me a while to appreciate “Cliffhanger” off NIA, but the frigid synths on his latest solo left me in the dead of space seeking the soulful side of Gab. The dual producers do lend opportunity to hear him in familiar territory. Listening to the leaked single “Dreamin’,” which features Del the Funky Homosapien and Brother Ali lessened my criticism, but I questioned the two formats clashing. Gab did not share my concern, chalking it up as an expression of working the angles. “In my mind it’s a full body of work with different elements and angles to it,” he said. “With every record I’m trying to go into ground that hasn’t been charted, or if it has been charted, I’m trying to chop it up in a new way.”

See Gift of Gab on The Deadliest Catch Tour with Chali 2na, Mr. Lif and Lyrics Born on Nov. 23, 8 p.m. at Harlow’s.

Post from: Submerge Magazine