It’s really tough to decide what the best part about the annual Chalk It Up Festival is. Now in its 24th year, Chalk It Up at Fremont Park on Labor Day Weekend (Aug. 30 – Sept. 1, 2014) will have a constant onslaught of awesome live local music, with 30 top-notch acts curated by festival co-organizer Jerry Perry (including James Cavern & the Council, Musical Charis, Kevin Seconds, Bellygunner, The Kelps, PETS and The Old Screen Door, just to name a few). One could easily come for the bright and colorful art, as there are over 200 sidewalk paintings and drawings created at the festival by local artists and sponsored by local businesses and community members. Maybe it’s the beer garden that will also serve sangria and morning mimosas; maybe it’s the variety of food trucks and vendors. For many people, including us here at Submerge, hands-down the best part about Chalk It Up is that it’s a benefit for children’s arts education programs and art activities in the community! According to, “Our mission is two-fold: 1) To produce an annual chalk art festival for the community, 2) To use proceeds from our fundraising to provide arts education opportunities for youth throughout Sacramento County.” Whether it’s art materials, equipment or tools needed for classes, transportation expenses for arts-related field trips or speaker/guest artist fees, Chalk It Up puts money where it’s needed when it comes to our local youth experiencing art in a hands-on way. When you think about all the little future artists and musicians Chalk It Up is helping to create in our community, it’s hard not to get on board. So we’ll see you Aug. 30 – Sept. 1, 2014, from 10 a.m. to 6 p.m. daily. The event is family-friendly and there is no admission fee. Make sure you get out there during the weekend to view the art, because it fades fast once the event is over. Visit the official website mentioned above, or call (916) 213-5059 for more information.

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: