Local Rapper C Plus releases his first full-length solo album
Chaz Wheeler, better known as C Plus in the hip-hop community, remembers his first experience making a mixtape. It was recorded over an old-school computer mic with a program called Record Producer, a $50 purchase at Office Max. He was right out of high school.
Those days are long gone. Since then, Wheeler has successfully built a name for himself as the renowned local rapper C Plus: C for Chaz, Plus for positivity. Now he is preparing to release his first full-length album.
The 23-year-old Natomas native has always been passionate about poetry and rhyme, but got serious about rapping once he joined State Cap, a local hip-hop group, just after graduating from what he calls Natomas “hater” high.
Plus has made more mixtapes than he can count since then. He garnered a lot of attention for writing a spin-off of Wiz Khalifa’s “Black and Yellow,” instead entitled “Black and Purple” to represent the Sacramento Kings team colors. Cutouts of Plus’ face appeared in storefront windows of the local hip-hop store Getta Clue as part of a campaign for Official hats. And within the last year, Plus has spent his time at Sound Cap Audio recording his first album, All C.I.T.Y. (Creative. Intelligent. Troubled. Youth).
“I didn’t dream that I would be able to be in a very, very expensive studio with a bunch of live music being made for me to rap over,” he said. “I spent my whole career looking up to cats I work with on a regular basis now.”
Though he takes pride in his hometown roots, giving several shout outs to Sacramento on his album, there are some things about the city that have left Plus jaded, like the plan to relocate the Kings to Anaheim or the fact that so many night clubs are shutting down around town.
Not that Plus is looking for a club scene, as he doesn’t drink much these days.
“I’m much more toned now,” he said.
The girls, the booze, the weed and the raging party nights with State Cap during the so-called “Apartment 78 era” gave way to a serious investment into rapping as a career. Sure, Plus still smokes, but “it’s a rapper thing,” he said. “It goes along with the studio vibe.”
It’s also a way to cope with the stress of working in the music industry.
Even more than the music itself, Plus has been consumed with the business side of things. And the fact that he hasn’t written new material lately makes him nervous.
“I don’t feel like I’ll ever be as hungry, as focused and as driven as I was when I created this album,” he said. “So I’m afraid I won’t have inspiration to draw on to make something as dope the second time.”
All C.I.T.Y. features Plus’ raps flowing over steady bass lines and rich instrumentation accompaniment of guitar and keys. His words are poetic yet blatantly honest. He raps about sex and weed. He also raps about struggling to make ends meet, about family, growing up and the stresses of the music industry.
The album could have easily been heavy beats paired with just smoking, kicking it, drug-dealing and girls, Plus said. Instead, he wanted to aim for something more conceptual and instrumental.
“I feel like that’s what promotes longevity,” he said. “It’s oatmeal rap. It’s gonna stick to your ribs more so than party music and just songs that are only good for one certain feeling. That’s more like fast food.”
It might have looked strange discussing the hip-hop biz with a renowned local rapper over tea in a coffee house on a Saturday night. Nonetheless, here’s an excerpt from our conversation.
The album is All C.I.T.Y., right?
Yes, C.I.T.Y. is an acronym. It stands for creative, intelligent, troubled youth.
Why did you choose that?
“All city” is kind of something that always stuck with me. Since I was a kid I used to be really into skateboarding. I still am, to this day, I still skate. Kareem Campbell was one of the most popular black skaters when I was coming up. He came up with All City [Campbell’s skateboarding team was called All City Skateboards]. So that term, that phrase always stayed with me, and then I got older and I found out what it meant. Another part that stuck out to me is that as Mos Def said, “It’s all city like Phase 2, and hip-hop will amaze you” [from Mos Def’s song “Hip Hop”] And I found out later Phase 2 is one of the most popular graffiti artists in the early ‘80s. And he was “all city,” which meant, five boroughs of New York. He wasn’t relevant in just one borough, he was like, all of New York. He was everywhere. So my whole thing, we were just talking about how I did State Cap, I did Neighborhood Watch. Now I’m with Turf Hop, and then I’m part Live at the Dojo. And then I also do Dope Fix! with Matt Cali. I’m kind of everywhere. I’m all over the map.
Now the acronym, was that something you came up with?
I came up with the acronym.
So why the acronym?
Because that really represents me, I feel, to a T.
Creative Intelligent Troubled Youth?
Yeah.
That was a pretty powerful first track, where you’re talking about leaving a piece of yourself, giving people something to relate to, representing creative, intelligent youth and having hope to inspire and all that. Did you want to talk a little bit about that or tell me if that’s sort of what you’re trying to aspire to or…
I would definitely say my pursuit of music as a career has been for material purposes. But it’s material in the sense of I want to buy my mom a house. And I want to be financially stable. So it’s like, yeah I want jewelry and nice cars and all that too, but I focus on music as a business for that reason. I came in really listening to conscious rap, and I grew up on A Tribe Called Quest and Talib Kweli and all that stuff. But I grew up and I got older and my life experiences started reflecting different stuff. I got a lot more into other types of hip-hop–I don’t want to necessarily say street or gangster rap or anything like that. So I always find it weird in interviews and stuff, when I talk about the “conscious stuff” like that. But that really definitely is my main focus, to inspire people. Especially like I’ve always said, I feel for the mixed kids. Because that’s always one of the biggest things I struggled with when I was younger, being a mix.
I liked “Captain Kirk.” Do you smoke a lot when you write?
It’s part of the creative process.
But when you write?
Yeah. I usually smoke while I write. I actually don’t write. I write, but I don’t write. I always like to touch on this because a lot of different artists have different writing processes, and ever since The Black Album came out, everyone’s like, “Oh yeah, you know, Jay-Z doesn’t write so I don’t write my lyrics. Yeah I do my shit in my head.”
I actually recite the whole song in my head. I don’t touch paper, don’t write in my phone. And I have the entire verse synchronized to the time and lay it out.
Then there’s the one after that, “Money Train?”
That’s just talking about, not just struggle in general, but more so just knowing that there’s a reason that you have to go through the motions. Like even when you’re at the lowest of the low, there’s always light at the end of the tunnel. I know that sounds so cliché. Especially for young people. I find that a lot of the stuff that I talk about in my music, because it’s drawn from a lot of the experiences I had when I was younger, especially when I was 18 to 22, for people in that age bracket, it’s not really cool to talk about that stuff. You don’t really talk about it with your friends. It’s kind of taboo, some of that stuff.
Like what?
Like being really broke, having problems with your family, stuff like that.
You talk about Sacramento a lot, though, in your songs. Or at least you give several shout outs to Sacramento.
I love Sac to death, because I feel like I’m hella cool. I know that sounds extremely cocky but I look at myself from a third-person perspective, like I really went through shit.
I feel like I’m so cool and all this because of Sacramento.
That’s why I have State Cap tattooed on my hand, even though it’s hella faded. Every time I’m out of town that’s the first thing I say on stage is, “I’m from Sacramento, California. The capital.” [Laughs] Because a lot of people think it’s Los Angeles. A lot of people think the capital of California is L.A. That shit is scary.
C Plus’ album release party for All C.I.T.Y. will take place at Beatnik Studios in Sacramento on April 23. Pre-sale tickets are $15 and can be purchased in advance at Thirdletta.eventbrite.com. Pre-sale tickets include a copy of the album.
Valentine’s Day: Love it or hate it?
I love Valentine’s Day because my grandparents send me funny little cards with cartoons on them, and there’s always five bucks inside! I’m glad that some things never change.
What motivates you more to write music: love or hate?
I would say that I’m motivated across the board by love. However, I enjoy writing songs from the perspective of the sad or vengeful lover since it’s easier to be funny or creative with that kind of premise. Most of my songs are dark and kind of twisted, and I find that more entertaining than writing about how in love I am!
Do you have a funny V-Day story?
In high school, I had a boyfriend that made me a silver Green Lantern ring for V-Day. Also, when I was in elementary school, my dad dropped off a bouquet of roses for the school secretary—Ms. Johnson—to deliver to my classroom. She had to interrupt our lesson in order to put it on my desk, and everyone teased me long after. They said that Ms. Johnson and I were in love.
Valentine’s Day: Love it or hate it?
Love it, it’s pretty much a for sure night that you’ll get laid. Or at least eat a bomb dinner somewhere and get drunk!
What motivates you more to write music: love or hate?
For me it’s hard to write a bunch of love songs about the same girl. So, I think it’s easier to write hate-type songs. I try hard to not write songs about girls, though”¦ Everyone does that. The new album only has about three out of 12 songs about the ladies on it.
Valentine’s Day: Love it or hate it?
I hate it, because it is a holiday that was made up for corporate BS, to make money. Capitalism sucks.
What motivates you more to write music: love or hate?
Neither, there are way more things in the whole wide world that have way more substance and meaning then love or hate, like trees, flowers, oil and war. And outer space. And war in outer space. Galactic War.
Do you have a funny V-Day story?
Box of chocolates, blah blah blah. Who cares?
Valentine’s Day: Love it or hate it?
I guess I like it, wouldn’t say I love it though. I like it ’cause it’s just a cool day to kick it with your girl and any problems or whatever you go through, you forget about them that day and your focus is on the one you’re with.
What motivates you more to write music: love or hate?
Definitely hate. Without hate all you would have is people just happy with the way things are, and that’s not me. I’m not happy with the way some things are, and I’d rather fight for what I believe in.
Do you have a funny V-Day story?
This one time, at band camp”¦
Valentine’s Day: Love it or hate it?
I wouldn’t say that I love it, but I definitely don’t hate it. It’s just a good excuse to throw a tie on and act like a baller. Well that is if you have a date of course.
What motivates you more to write music: love or hate?
I’m not a big fan of hate, so I would have to say love. But I probably have written a few songs while I was pissed off so you can call it what you want. Love makes everything better and music is no exception.
Do you have a funny V-Day story?
A few years back neither my friend nor myself had a date for V-Day so we thought we would just hang out. I had the bright idea to go to drive-in movies with him on the most romantic night of the year. So there we where surrounded by a bunch of cars full of guys and girls all trying to get some action. It wasn’t till our windows were fogged up that we realized maybe two straight dudes in a steamy car wasn’t the best way to pick up on chicks that night. Pretty embarrassing. I think we turned a few heads.
Valentine’s Day: Love it or hate it?
We all agree [the whole band] that it depends: If we are dating it is a great night out, lots of fun. If we are committed, V-Day can be a nice reminder of how much you love your honey or a sick reminder of how corporate America has made love a commodity. If you’re single, usually it is depressing!
What motivates you more to write music: love or hate?
Everything outside the norm! Love can really get some rocking tunes out of us where as depression, hate and fear push for a more relatable song for a fan. More people notice the bad emotions over the good, creating a want to hear that you are not the only one feeling a specific emotion or being in an irregular situation.
Do you have a funny V-Day story?
My senior year, I asked a guy to homecoming and he said yes just to say no two days before the dance. Well, after high school, he and I got together and three years later for V-Day he decorated our garage like our senior homecoming and took me to the dance! We’ve been together for six and a half years now.
Valentine’s Day: Love it or hate it?
I love any excuse to appreciate people I adore, eat too much sugar and wear red. Those candy hearts with the writing on them are so tasty, especially the purple and white ones! And flowers, you get flowers! I might add, though, that every day should be treated like a truly special occasion and that love should be expressed consistently, not just when Hallmark, See’s Candy and jewelry stores unite to tell us we should.
What motivates you more to write music: love or hate?
Well, I think that hate is maybe just another form of love. Perhaps the truest opposite of love is apathy since one has to actually care about someone else to hate him or her. The human experience in general motivates me to write me music, every loving moment of it.
Do you have a funny V-Day story?
Well oddly enough, the only time I’ve ever had a special someone on Valentine’s Day, we parted ways. My valentines have always been the many loves of my life: My family and circle of friends.
Valentine’s Day: Love it or hate it?
While I definitely don’t have any strong love for the holiday, I do appreciate the irony of it. The fact that a pagan festival celebrating fertility has slowly morphed into one of the most consumer oriented and materialistic holidays under the guise of proving one’s “love” is endlessly hilarious to me. Luckily all the girlfriends I’ve had have been cool enough not to give a damn about chocolates or teddy bears.
What motivates you more to write music: love or hate?
I’m probably guilty of writing a couple hate-based songs back when I played metal. These days I find love to be much more of an inspiration lyrically. I can’t write love songs about boys and girls, but I write about loving dirt and furry creatures and the like. I am also fascinated with the many ways love can manifest, how it can be used to hurt as well as heal, and how something as beautiful as love can be twisted to make people do terrible, horrific things.
Do you have a funny V-Day story?
We had an anti-Valentine’s Day party once. It resulted in several fistfights, random hook-ups, naked dancing to Beyonce, and eventually one of our friends being tied to a chair.
I thought it was funny.
Valentine’s Day: Love it or hate it?
Love it! But not for the reasons everyone else does, I guess. I think it should be about all sorts of love, so that’s how I look at it. Family, friends, romantic, or even the love we should extend to strangers.
What motivates you more to write music: love or hate?
Most of my songs definitely center on the love of something, whether it’s a person, a thing or just life in general. I’m definitely not a person who can relate to the feeling of hatred. Love is just something I’m more in touch with, and it’s something I’m much more inclined to share.
Do you have a funny V-Day story?
I used to not celebrate it in high school, because I had such hard feelings about the day. I had not had much luck in the guy department up to that point. It was very Meg Ryan of me. I used to just sit in bed with a bag of Pirate’s Booty, watching old movies instead.
Valentine’s Day: Love it or hate it?
I love Valentine’s Day because I’m the type of girl that loves to spoil the person I care most about in this world. Plus it’s another reason to go to Victoria’s Secret!
What motivates you more to write music: love or hate?
Mostly hate motivates me more when it comes to writing music. It’s a way for me to get any frustrations or bad memories out of my system and the resolution becomes the song itself.
Do you have a funny V-Day story?
Well it didn’t happen on V-Day, but it is a funny story that has to do with love. In the beginning of our relationship, my boyfriend wanted to make the first time we had sex very special. He planned this romantic night and made me wait in the other room while he set up the bedroom. He had rose petals all over his bed, great contrast to the white comforter of course. This was the first time for both of us having sex on a bed with rose petals, well there were hot candles all around and it was some hot sex. The petals sort of melted. Don’t ask me how! But when we were done we got up and his white comforter and sheets had pink and red all over it and the petals were not so pretty anymore.
Valentine’s Day: Love it or hate it?
It really takes a lot to inflict such powerful emotions like love and hate for me”¦a lot more than a holiday. But really, hate is a useless emotion anyways, so I try and let go of it as quickly as possible.
What motivates you more to write music: love or hate?
I believe music tells a story, and it transforms experience. Love and hate usually play a role in all our lives, so it will always be reflected in music. I don’t usually find much inspiration in hate and I’d rather ponder on the beautiful things of life.
Do you have a funny V-Day story?
One time I dressed as a giant heart and walked up and down the mall yelling for people to, “Mind the ways of the olden days,” and, “Don’t take your time and life for granted,” and. “Eat fiber,” and, “Squirrels have feelings too.” I guess everyone found all of this extremely offensive, especially on such a sacred and beloved holiday such as Valentine’s Day. The great Richard Valentine himself was stirring in his grave while I was taken out of the mall in handcuffs. And all I really wanted was a date for the night.
Valentine’s Day: Love it or hate it?
I don’t really care about it; I’ve barely ever paid attention to it. At this point I think it’s just a way for Hallmark and florists to make bank. And chicks dig it. I don’t hate it; it’s just corny!
What motivates you more to write music: love or hate?
Well, they say there’s a thin line between love and hate, and my songs celebrate both with equal enthusiasm. Things I love, things I hate and things I love to hate. Each day is a celebration of life and love it or hate it, you have live it on your own terms. You’ve got to make that hate work for you!
Do you have a funny V-Day story?
I truly have no noteworthy stories! It was cool back in the day though, getting like Smurf and Pac-Man Valentines and eating candy. Good times!
Valentine’s Day: Love it or hate it?
Three cheers for Valentine’s Day! How else would we know when to be romantic? Or when to buy flowers or candy? How else would we know when to put on a red dress and go out to dinner? Or when to have sex? Thank God for Valentine’s Day!
What motivates you more to write music: love or hate?
There’s definitely more hate than love in my songs. It’s easy to get all fired up by the bad stuff. Anger! Yeah! And I guess love is just kind of private to me.
Do you have a funny V-Day story?
Years ago, I decided I’d give my boyfriend at the time some photos of me posing in lingerie. I blew up red balloons and taped them to a wall in the shape of a heart. My sister came over and took the pictures with me standing against the wall, inside the heart. Well, they came out really ridiculous! I had bad hair and couldn’t pose provocatively for the life of me. Plus, that was back in the days before digital cameras—when you had to get your film developed. Yikes!
Valentine’s Day: Love it or hate it?
I love it because it’s all about the love, hate it because I have to be all love-y and stuff and spend a lot of money on flowers, dinner, etc. when I’m always broke. And the corporate BS of Valentine’s Day? Really?
What motivates you more to write music: love or hate?
Love, because music is life. Really without it, what else is there? It’s true expression of what’s inside and no matter what language you sing, speak, yell, scream”¦ you know where the band or artist is coming from.
Valentine’s Day: Love it or hate it?
I’m not a hater, but I think I lean more towards disliking V-Day. I’m really not a fan of the whole, “card giving” thing. I have received so many cards from people in the past, but I have never been one to return the favor. You can take your girl out any other time of the year. It’s just another holiday that I feel obligated to spend money I don’t have. This V-Day I am playing a show! But don’t get me wrong; I will be spending some time with my girl on the 14th.
What motivates you more to write music: love or hate?
Definitely love. Although a lot of my songs are about the harder and more complicated parts of love. I’m more motivated to write when I’m going through a difficult situation regarding love, rather than when I’m extremely happy.
What motivates you more to write music: love or hate?
Love, because music is life. Really without it, what else is there? It’s true expression of what’s inside and no matter what language you sing, speak, yell, scream”¦ you know where the band or artist is coming from.
Valentine’s Day: Love it or hate it?
Hate it when I’m single, hate it even more when I have someone to take out because I’m probably going to be spending hella money to make sure I have a date for next Valentine’s Day just to spend more money. “What you won’t do, do for love”¦”
What motivates you more to write music: love or hate?
An artist’s best work is made when they’re depressed about love, more specifically about not having love. So love and hate pretty much go hand-in-hand when it comes to inspiration.
Do you have a funny V-Day story? Back in elementary school this girl that I was hella diggin’ gave me a Barbie Valentine card with a tip on how to do your own French manicure at home. I was so confused.
Valentine’s Day: Love it or hate it?
I love it. It’s the one day of the year when single ladies are going to want to have more fun due to having no boyfriends. Your chances of sexy time are increased on Valentine’s Day.
What motivates you more to write music: love or hate?
Hate, hate, hate. When you got that anger brewing inside of you and you start a song, you’re going to want to spit murder at someone or at something and words seem to fall and go together in a form that I like, so hate on.
Do you have a funny V-Day story?
No, but if you want to make a funny story with me, ladies, you can hit me on our Myspace, and we can make some magic. Or not.
Valentine’s Day: Love it or hate it?
Valentine’s Day is one of the many holidays I feel really neutral about, along with Independence Day, Halloween (though at least that’s another excuse to wear a costume) and New Year’s Eve. I don’t think I’m above it, like those people who brag about not owning a TV; I just have never had a valentine on Valentine’s Day so I’ve never known the joys of it.
Valentine’s Day is an aisle of cheap candies and stuffed animals in shades of red at Longs that I walk through on my way to buy a bottle of shampoo. This year I’m playing a Valentine’s show at Vox Gallery in West Sac, it’s a benefit for a local art group—yeah! That’s what love is really about.
What motivates you more to write music: love or hate?
Love! I may be moody, but I don’t write songs about hate.
Do you have a funny V-Day story?
Ah I wish! Someone promised me a Valentine surprise this year though so maybe.
Valentines Day: Love it or hate it?
I never really thought about it before. I guess I don’t really love it or hate it. It seems to me like it’s just another one of those Hallmark holidays to get you to buy candy and cards for your loved ones. But hey—at least it’s about love.
What motivates you more to write music: love or hate?
Both of them, love and hate, each one has its positives and negatives and both of them have motivated me to write music. I would say I have written more songs about love, but they aren’t necessarily love songs. Some of my songs are about spreading more love to one another while others are about love gone wrong, which could turn into hate.
Valentines Day: Love it or hate it?
I’ve never felt an attachment to Valentine’s Day. I don’t think I’ve ever had a girlfriend that was too into it either. I just proposed to my girlfriend, so I’m not sure if I need to do something extra special this year or if the proposal covers the next couple holidays. I’m hoping for the latter.
What motivates you more to write music: love or hate?
I couldn’t really say love or hate fuels my writing. Obviously I love music, but I’ve never felt that romantic “inspiration” everyone associates with musicians. I don’t fall in love and go running to the piano. I need a neutral mind to compose properly.
Do you have a funny V-Day story?
When I was 18 or 19 I dressed up in a suit and brought flowers to my girlfriend while she was at work. I wasn’t trying to be funny at the time, but I guess it’s kind of funny now looking back.
