Have you been to Arden Fair Mall lately? If you have, chances are you’ve noticed the massive LED Video Media Tower that wraps around the mall’s elevator shaft in the central court. Over 40 feet tall, the colossal tower has become the mall’s center piece, and is really quite eye catching. Now, for the first time ever, Arden Fair is calling on local artists to submit their work for a chance to be featured on the big screen. Elevate: An Art Exhibition is open to all artists, but submissions must be in a video format to the specifications found at Ardenfair.com/events/elevatecontest. This is an incredible opportunity for regional artists to have their work seen by thousands. And don’t worry, this isn’t another one of those “contests for exposure” that artists and designers tend to hate on (hey, we get it, nobody wants to work for free), so we’re happy to say that there is some serious cash up for grabs in this contest: the top three winners will receive prizes ranging from $500 to $2,500! As many as 25 submissions will make their way to the LED Video Tower to be voted on by the public from June 1–30, 2016. The top 10 artworks chosen by the public will then be voted on by a panel of judges made up of notable artists and creatives from the art community at an event on the evening of July 16. Additionally, any artists who submits will also be considered for potential commissioned artwork at Arden Fair in the future. Submissions for Elevate: An Art Exhibition will be accepted through May 25, 2016, so let’s all try and get the word out to as many local illustrators, painters, photographers, videographers, etc., as we can. For more information, visit Facebook.com/ShopArdenFair, Ardenfair.com/events/elevatecontest or email jamie.donley@macerich.com with any questions.

**Editors Note: The deadline to submit has been EXTENDED to June 11, 2016**

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: jonathan@submergemag.com