Rise of the Reel 2 Photo by Felipe Silva | @the_lost_coast

Combined, the nearly 20 Northern California-based photographers and videographers that will take part in the upcoming Rise of the Reel 2 event on Sept. 22 at Crest Theatre (1013 K St.) have nearly 300,000 followers on Instagram. Will that be enough to fill the historic downtown Sacramento theater? You’ll have to show up and see. This is Uprise Collective’s second year doing a marquee event. Last year, a couple of us from Submerge attended and it was really a spectacle to behold. Expect amazing photography displayed in the lobby, with artists mingling and selling prints at reasonable prices, plus jaw-dropping motion pictures and timelapse films playing on the big screen. It’s truly refreshing to see the artist’s work featured so prominently on a large scale, rather than on a smartphone. All proceeds from this event will go to the Shriners Hospitals for Children, with a pay-what-you-can admission fee of anywhere from $0 to $100. Check out the work of a few of our favorites on Instagram: San Francisco’s Sam Graves (@thesamgraves) and Chris Henderson (@independentcbh), and two of Sacramento’s finest, Suha Musallam (@suha.musallam) and Felipe Silva (@the_lost_coast). Then, come see their work IRL (that’s “in real life”) along with many others. Visit Postmm.com/rise-of-the-reel for a full list of the artist’s involved and more info about Uprise Collective and all the great work they do.

**This write-up first appeared in print on page 14 of issue #248 (Sept. 11 – 25, 2017)**

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: jonathan@submergemag.com