Apparel Brand All Good Photo by David Rosales

Straight from the creative and stylish minds behind the internationally successful Sacramento-based headwear company Official Crown of Laurel comes a new sister brand, All Good. This California-inspired lifestyle apparel brand boasts fresh new designs on jackets, windbreakers, sweaters, T-shirts, pants, beanies, hats and more. They’re already being sold in more than 15 countries in credible retailers including Zumiez and Forever21 here in the United States, and just last week All Good announced the build-out for their first flagship store at 808 R Street in downtown Sacramento. With the new store All Good hopes to “inspire participation” by incorporating unique elements like a 65-degree bouldering wall, a “surfboard library” where you can check out surfboards and wetsuits for free (hey, the ocean isn’t that far away) and by hosting outdoorsy activities like hiking, fishing, spelunking, birding, biking meet-ups and all kinds of clinics. “We’re really looking forward to being able to tell the All Good brand story in our first flagship space here on burgeoning R Street,” states Creative Director Jason Maggio in a press release sent to Submerge. “Whether stopping by for shopping, a meet-up, a clinic or even getting a fishing license, the space will enable us to live and celebrate the All Good lifestyle with all our visitors.” The store is scheduled to open December 1, 2015 with a grand opening celebration to come in the new year. To check out some of their gear, hit up or follow them on Instagram (@allgxxd).