“Where fashion meets art,” says the slogan of Forum Boutique, a brand new shop at 2310 J Street, Suite C (just upstairs from our Submerge office!), which celebrated its grand opening this past Second Saturday. Spend a couple minutes with the two young, passionate ladies behind Forum, Alma Campos and Nerina Edwards, and their slogan starts to make more sense. “The idea is basically we are marrying our two genres,” Edwards recently told Submerge. “Alma is a fashion guru mastermind, and then I’m the artist.” Forum carries everything from Edwards’ handmade jewelry (her necklace design that says “Midtown” is really popular; she can even create custom pieces that say whatever the client desires) to their own line of handmade organic soaps and skincare products, from re-discovered home décor to super cute clothes from brands like Dolce Vita, BB Dakota & Jack, Local Celebrity and more. “I know a couple boutiques carry Local Celebrity men’s T-shirts, but it was hard to find the ladies tees, so I brought those in. And I’ve got some pretty fabulous shoes on the way too,” Campos said with a huge I’m-not-supposed-to-tell-you-what-brand sort of smile. The two agreed that their grand opening was a success, stating that because they had a DJ and artist (DJ M4nik and artist Oscar Padilla) painting and playing music out on their “front porch” as well as a hairstylist from Lush Salon, it really drew people in. “It was extremely successful. We had tons of people and a good atmosphere,” recalled Edwards. “It was a great turnout from friends, family and the community,” Campos added. “It was such a great attraction as far as the DJ, the live art, the hairstylist, just everything going on outside.” When Submerge stopped in during the grand opening, the place was bustling with activity and we even scored a cute owl ring for our boss-lady Melissa Welliver. We were beyond stoked to see the building we’ve been in for nearly a year finally being used to its full Second Saturday potential, and we’re looking forward to Second Saturdays from here on out. To learn about our awesome new neighbors, visit Forumboutique.com or just stop in and say hi. They are open Monday through Thursday from 11 a.m. to 7 p.m. and on Fridays and Saturdays from 10 a.m. to 7 p.m.

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: jonathan@submergemag.com