After selling their goods online and through other retail outlets, one local clothing company now has a little over 800 square-feet on J Street to call their own. Just this last weekend, Timeless Thrills opened the doors for a soft opening of their flagship store, located at 3714 J Street in East Sacramento. A few days before that, Submerge stopped in to shoot the shit with owner Tyler Wichmann and to get a sneak peek at the space.

Wichmann and crew did a great job setting up the store with a minimal, yet functional vibe. Tall ceilings, bright white walls, black floors, it’s all very clean looking, like an art-gallery-meets-boutique. The shop is freshly stocked with Timeless Thrills’ signature high-end menswear. Sweaters, jackets, T-shirts, polo shirts, hats, beanies, bandanas, tote bags, socks, belts, patches, heck even doormats all don the classic-looking TT logo or other engaging designs. For the past four-plus years, Wichmann has sold his Timeless Thrills goods online at, and through popular local retailers like Getta Clue and GoodStock. Now he’s looking forward to being able to funnel all of his gear into his own shop, a dream come true for the young entrepreneur (he’s just 28 years old). The grand opening party is set for Saturday, Jan. 23, 2016 and will feature a special collaboration with popular local photographer William Thompson (@goodthompson on Instagram).

Look for other creative collabs in the future as well now that Wichmann has a space of his own to get down with. We’re looking forward to seeing what the future holds for Timeless Thrills! Learn more about the brand by following them online (@timelessthrills on all social media), or just stop in and say what up to the man himself.

    Jonathan Carabba

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    Find me at the bowling alley. Co-founder + Advertising Director + Marketing at Submerge. Contact: