A couple months back, some girls repping the newly launched local clothing brand Be Eternal unexpectedly stopped into Submerge HQ and hooked us up with a couple T-shirts and some info about their launch party (which went down on Jan. 31 at District 30). We were immediately drawn to the laid-back, California-inspired designs and especially by the quality of the garments. With T-shirt weather here (don’t you dare, April showers!), we’re stoked to support this new local brand. According to their website,, their mission is “to inspire creative self-expression through our exposure to all art forms through the delivery of premium quality and authentic fashion products.” Their spring line, which features both men’s and women’s products, can be viewed and purchased online. Hit up their website and click “shop” in the upper right hand corner.